Brand virality ≠ Brand relevance
I’m Héctor Fox, a brand strategist in Barcelona. I help brands build long-term relevance in a world where everyone is just chasing views. If your brand feels visible but not valued, book 30 minutes with me.
Selected clients
My latest letters and videos
Services
Three ways to work together.
All designed to build brand strength, not just views.
01
Diagnosis
Strategic clarity sprint
A short, focused engagement to understand what is not working and what decision the brand needs to make next.
- Brand and channel diagnosis
- Opportunity map
- Clear recommendations for the next 90 days
02
strategy
Narrative and content system
A coherent strategic framework for what the brand says, how it behaves, and how it shows up across platforms.
- Positioning territory
- Editorial pillars
- Channel logic and format system
03
cultural forecasting
Cultural forecasting
A deep cultural forecasting applied applied to your brand’s context. Valid for more than 1 year. Deep analysis, sources, diagnosis and strategic conclusions.
- Workshop to understand the brand cultural needs
- Presentation of the deck and conclusions
Book a call
30 minutes.
No deck. No pitch.
Book a spot and tell me what you are working on. I will tell you honestly whether I am the right person for it (and if I am not, I will point you toward someone who is).
YOUTUBE
My YouTube channel: Essays on digital culture, forecasting, platforms and the end of the attention economy.
think with me
My letters, direct to your inbox.
Ideas on digital culture, strategy, narrative and human behavior. No algorithm, no feed, no performance theatre. Join to think with me.
Or just write me
A project, a question, or a signal worth following.
Use the booking section if you already know you want to talk. Use email if the thought is still forming.