Héctor Fox
Social Media Strategist
RELEVANCE ≠ VIRALITY
After 8 years building strategies for brands like Nike, Mango or Wallapop, I’ve learned that social media is undergoing a deep shift: from the attention economy to the consideration economy.
Most brands are still wasting time and money on 2024 strategies: chasing volume, trends, and algorithmic luck.
My mission is to move your brand into the new consideration economy before your competitors get there.
If you are an agency or team
Strategic Partner: Seniority on demand: by project, embedded in your team, or through workshops. I help build and lead teams, pitches, campaigns and full projects without the commitment of a full-time hire.
If you have a brand
Diagnosis: Your key blocker identified and translated into one clear strategic direction, backed by analysis. Delivered in 2–3 weeks.
Strategy: The full build of your social media strategy: from purpose and narrative to the channel, content and paid system that runs it day to day. A complete strategic system your team owns and can execute.
I'll build a clear direction, a long-term structure and workflow, and goals that matter to your business.
5 shifts that increase your consideration
- From being seen to being chosen
- From high volume to quality
- From algorithm dependence to an owned narrative
- From disconnected paid & organic to one system
- From vanity metrics to real business metrics
The vision — the attention economy is over
The attention era has reached its limit. Capturing your audience's time is no longer enough: the brands that win will build long-term meaning, not just chase views.
We're moving from the attention economy to the consideration economy: from being seen to being chosen. My mission is to make your brand one of the first to move.
The method — the journey every brand takes with me
Diagnosis
- Brand Immersion SessionA working session with your team to understand your brand, market and cultural context from the inside.
- Analysis & DiagnosisI read your brand, audience and competitors to turn what's holding you back into one clear blocker.
Strategy
- Purpose, Positioning & NarrativeThe strategic core: why your brand exists on social and the story only you can tell.
- Channel, Content & Paid SystemThe system that runs it day to day: channels, formats, content pillars and paid working as one.
Follow up
- Measurement & ReportingMetrics that matter for the business, reported in a way your team actually uses.
- Review (every 6 months)We revisit the strategy so it keeps compounding as the context changes.
Watch the manifesto:
“I’d trust him completely with any strategic project. He’s one of the few people in this industry who combines clear thinking with real execution. Getting to work with him is a genuine stroke of luck.”Estela Alcaide — Founder of Brand & Culture Studio (ex-Mango, ex-L’Oréal)
"He has an almost instinctive ability to connect dots others don't even see. His strategic vision is a breath of fresh air. The kind of clarity that helps you make brave decisions."
Helena Muñoz -
Client Service Director at Hamlet Strategic Makers (Ex H&M)
“I think I already mentioned this, but our CEO loved the strategy. Flawless work.”Gustavo Pérez — Industrial Design Manager at Lázaro Rosa-Violán
“This is gold.”Betsy MacLean — Founder of Team Wonder, New York
I’ve worked across every side of social media: brand, agency, creator and media (leading teams, being led, and freelancing.)
I’ve led 60+ channels, 100+ campaigns and 4,000+ content pieces across different countries, languages and categories.
Digital culture, trends, and human behavior to understand more and connect better.
Cases, breakdowns and the occasional rant about where social media is heading.
